Social Media Essay

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Social Media Essay
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  • University/College:
    University of California

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 1283

  • Pages: 5

Social Media

Introduction

Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people, keep in contact with attendees, and hear feedback. Although there are a number of positive affects of social media, there are also negative affects as well. Negative affects can include, misused information, attract the wrong type of attendees and in some cases, too much media. Many people believe Internet is making people more isolated from the real world while others see it as growing participation.

Traditional Marketing

Traditional marketing involved “the 4 P’s”, marketing mix, and word of mouth. The 4 P’s assumed that the seller purchases a product by the elements of price, product, place and promotion (Karic, D.). The marketing mix separates activities and marketing departments are created to take responsibility for the functions of marketing (D. Karic, D.). Traditional methods have been proven to work and have a high success rate. The traditional methods allow customers to learn of your event by mail, newspaper, radio which can reach them anywhere they are (Higuera, V.). New methods make customers going online to find your event to which you have to use traditional methods to reach customers (Higuera, V.). Traditionally marketing strategies were no different between keeping existing customers and attracting new ones (Traditional vs. Social Media Marketing). The best thing that could be done was to provide a great experience and hope they come back and bring people with them (Traditional vs. Social Media Marketing). Now, social media can help you reach to existing customers, remind them to come back, and share as easy as pressing a “like” button (Traditional vs. Social Media Marketing).

Social Media

Henderson (2010) defines social media is defined at “collaborative online applications and technologies that enable participation, connectivity, user-generated content, sharing of information, and collaboration amongst a community of users”. Social networking allows people to share information and create a community of friends (Karic, D.). Blog websites are written by a person to provide information about a topic to the world and to create an active way of communication to readers (Karic, D.). Video and photo sharing like YouTube making access to view videos and photos, and post comments more simple (Karic, D.). Marketing through social media, including Facebook, Twitter and YouTube, are free which makes this type of advertising very attainable. These sites allow people with similar likes to connect and talk about various events. The followers can then access information about the event, share stories, post pictures, while providing feed back for the event planners.

Advantages

One of the best advantages of social media is that it is free. Most social media outlets are free for you and for your followers and potential followers. Engaging your audience is only takes a marketer’s time (Hearn, S.). Social media outlets allow you, as a marketer, to find out trends and what your average customer thinks (Hearn, S.). Researching what your typical customer is thinking can allow you to cater to their needs and expectations. These types of social media provide real insight into what they are thinking and talking about not just gimmicks and buzz (Hearn, S.). Having a connection between the event and followers is beneficial for receiving information about the thoughts that followers have on the event but also the relationship between followers and followers. The follower/follower relationship also allows information about your event to spread to a more wide range of potential followers.

Challenges

Companies may be issues controlling the information that gets spread around. Most social media sites do not allow companies to delete comments, posts or other information being publicly posted. Users of social media can produce information not verified by the company, which can be either true or false. Information can be altered/changed completely when being streamed through different ways of communication that can change your events reputation. New methods of social media can make customers search for events rather than hear about them from different traditional methods (Higuera, V.). This can make those customers come across competitors that can cause them to forget about you (Higuera, V.).

Disadvantages

Social media may end up hurting the event/company’s name (Beirut). Hundreds or thousands of people will see if you make a mistake online. It takes a lot of time and effort to effectively handle social media (Beirut). To effectively handle social media there needs to be an understanding of how to use it correctly and which channels that need focusing (Beirut). Employees may take advantage of social media and waste time using sites to waste time and use that to attack the events reputation (Beirut). Measuring results of the event and who is actually attending or who is speaking the truth about the event is hard to determine when using social media (Beirut). It might be hard to determine how much time and money need to be invested when marketing without knowing how many people are attending the event. Social media gives your company more available to technology risks such as malware and viruses (Stroud) Technology risks are mostly caused by the lack of understanding of possible threats by employees. When using social media, policies for person use and behavior of social media should be focused.

Risks

Here is a list of risks that may occur when using social media (Robinson, K., Gottesman, R.):

  Loss of competitive advantage
• More accessible to viruses and malware
• Fake profiles may present themselves to customers
• No control on content
• Employees personal accounts used to talk work-related information

• Employee posting of pictures or information that link them to the enterprise

• Employee excessive use of social media in the workplace, wasting time

• Disclosure of corporate assets and sensitive information accessible to unauthorized parties Conclusion

There are many ways social media can be used for displaying a positive affect on an event, but there are negative affects as well. The negative affects should not stop you from using social media, you should just use social media carefully. Knowing how to properly market your event should be based on size, theme and background.

References

Beirut. (n.d.). Deductions and Realizations. In Thoughtpick. Retrieved March 22, 2013, from http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social-media.html. Henderson, A., Bowley, R. (2010). “Authentic dialogue? The role of “friendship” in a social media recruitment campaign”, Journal of Communication Management, 14(3): 237-257. Higuera, V. (n.d.). Marketing. In Chron. Retrieved March 22, 2013, from http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html#gsc.tab=0. Robinson, K., Gottesman, R. (n.d.). The Emerging Risk of Social Media. In The Institute of Internal Auditors. Retrieved March 22, 2013, from http://www.theiia.org/chapters/pubdocs/56/The_Emerging_Risk_of_Social_Media_IIA.pdf. Stroud, R. (2010). Reducing Social Media Risks. Baseline, (107), 13. Traditional vs. Social Media Marketing (2011). In Social Media Quickstarter. Retrieved March 25, 2013, from http://www.socialquickstarter.com/content/7-traditional_vs_social_media_marketing.

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Social Media Essay

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Social Media Essay
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  • University/College:
    University of Arkansas System

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 2171

  • Pages: 9

Social Media

Social Media

Discuss the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.

The four characteristics of a legally astute manager are: an acceptance of how important the law is to the success of the organization, a proactive attitude toward legal issues and regulations, the ability to use informed judgment when faced with decisions involving legal implications, and having the knowledge of specific laws, regulations, tools and resources. Social media marketing manager should be well educated about these four components.

Today, more and more companies are using the social media for marketing purposes. Moreover, you might fall far behind, if you don’t. So, it’s important to be well informed about legal aspects of social media, since it’s a new way for building relationships with the customers. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.

Cortes, P. (n/d) talks about online dispute resolutions: ODR in the consumer context refers to the use of ICT tools and methods (usually alternative to the court system) employed by businesses and consumers (B2C) to settle conflicts that arise out of economic transactions between the parties, particularly in e-commerce. It is often distinguished from other fields where ODR is used, such as in the commercial field (B2B), in the public sphere to resolve government and citizen (G2C) disputes, and in the resolution of disputes related to intellectual property. A consumer transaction (B2C), akin to a consumer dispute, will be one where an individual, acting on a personal capacity, buys goods or services for his or her personal use. Conversely, a business is an individual or an entity that acts on a professional capacity selling goods or services as part of their profession.

In a B2C dispute, the aggrieved party is frequently the consumer as they normally pay in advance for their purchased goods and services. Consequently, the consumer is the weaker party in a dispute where the business has the payment and the experience of dealing with similar disputes. Consumers will often get more involved in the dispute, taking it more personal, and thus requiring a more transformative solution, while the business is mostly interested in resolving the dispute as fast and inexpensively as possible. In certain cases, businesses will be keen in resolving the dispute in order to maintain their reputation. This is relevant when, as it happens in eBay, the buyer leaves feedback after a transaction. When ODR is effectively used in this way, it has an added value for the parties; it increases the consumers’ trust in those online sellers that provide ODR services. Greater trust means that reliable sellers would boost their trade and consumers will be protected from the potential abuse by the dominant party in the transaction.

ODR services may be employed to ensure that consumers’ rights are respected by the online vendor, hence enhancing consumers’ confidence in the online transaction.1 As a result, ODR would ultimately enhance the business’s ability to sell while at the same time protecting the consumer’s ability to participate safely in e-commerce. E-commerce is thought to be one of the areas where ODR will flourish as it seems logical for parties that enter into disputes online to use the same medium, the Internet, to resolve their disputes. The resolution of small value disputes that inevitably arise out of millions of transactions taking place every day between parties located far from each other require the use of cost-efficient methods of dispute resolution. Examples of ODR providers that resolve high volume of consumer disputes are eBay and PayPal, which act as third neutral parties encouraging first business and consumers to reach amicable agreements through automated negotiation, and when parties cannot reach consensual agreements, they adjudicate the disputes. Since consumer transactions on social media can occur across state lines, determine how the federal government can bet control these transactions. Selis; Ramasastry;

Kim; Smith (n/d) have noted that the Web have provided tremendous opportunities for both businesses and customers. Businesses can reach lots of customers across the globe in much easier and faster ways. Customers can complete their transactions a lot faster too. They can also find anything they want. However, online transactions also create possibilities for online crime too. Below are some laws that were created by the government for online transaction regulations: The United States does not have a comprehensive privacy statute that governs the collection and use of personally identifiable information, either online or through traditional business practices. There are, however, a number of sector-specific laws that govern the collection and use of data. 1. COPPA

Currently, no federal statutes require the placement of privacy policies on Internet web sites other than the Children’s Privacy Protection Act of 1998 (COPPA). COPPA is applicable only to web sites collecting information from children who are younger than 13 years old.53 The law became effective on April 1, 2000. The Act requires Internet operators, including ISPs and web site operators, to: (1) Provide parents with conspicuous notice of what information is collected, how the information will be used, and the websiteÕs disclosure practices; (2) Obtain prior, verifiable parental consent for the collection, use and disclosure of personal information from children (there are limited exceptions); (3) Provide parents the opportunity to view and prevent the further use of personal information that has been collected on the website; (4) Limit collection of personal information for a childÕs online participation in a game, prize offer, or other activity to information that is reasonably necessary for that activity; and (5) Establish and maintain reasonable procedures to protect the confidentiality, security, and integrity of the personal information that is collected. 2. Gramm-Leach-Bliley Financial Modernization Act (GLBA)

The GLBA was signed into law on November 12, 1999 by President Clinton. Title V of the GLBA governs the collection, use, and dissemination of non-public consumer financial information by financial institutions. Gramm-Leach-Bliley requires financial institutions to:

(1) Provide clear and conspicuous notice to consumers of their privacy policy upon establishing the customer relationship and at least annually thereafter; (2) Give consumers the opportunity to Òopt outÓ of having their non-public personal information disclosed to nonaffiliated third parties; and (3) Provide a reasonable method for consumers to Òopt outÓ of such disclosures to nonaffiliated third parties. 3. Other Statutes, Regulations, and Directives Containing Provisions Protecting Privacy of Consumer Information Include: a. Cable Communications Policy Act of 1984 (47 USC ¤521 et seq., ¤611) This Act addresses concerns about the ability of interactive cable systems to track cable consumer viewing or buying habits. It prohibits the collection of personally identifiable information without the consumer’s prior consent except as needed to render service provided by the operator or to prevent interception. b. Communications Assistance for Law Enforcement Act of 1994 (47 USC ¤¤1001-1- 10; ¤1021; 18 USC ¤2522)

This Act establishes protection for cordless telephone conversations and establishes a warrant requirement for government access to e-mail addresses. c. Driver Privacy Protection Act of 1994, and as amended in 1999 This law protects state motor vehicle records and restricts their dissemination to only authorized parties and in many instances only for specified purposes. The 1999 amendments tie state compliance to the appropriation of federal transportation funds for states. d. Electronic Communications Privacy Act of 1986 (18 USC ¤1367, ¤ 2232, ¤2510 et seq., ¤2701 et seq., ¤3117, ¤3121 et seq.)

This Act protects all forms of electronic transmissions, including video, text, audio and data from unauthorized interception. e. Electronic Fund Transfer Act (15 USC ¤ 1693)
The Act requires financial institutions to include in an initial account disclosure the circumstances under which it will disclose information to third parties. f. Fair Credit Reporting Act (15 USC ¤1681 et seq.)

This Act regulates the disclosure of personal information by consumer credit reporting services. It requires such services to adopt reasonable procedures to ensure the accuracy of personal information contained in their credit reports. It also provides a process for consumers to review and correct inaccurate information on a credit report. Credit report information can be shared with affiliates when a consumer is told the information may be shared and is given the opportunity to opt out from information sharing with affiliates.

The FCRA does not restrict the amount or type of information to be released to third party inquirers when the reporting agency has reason to believe it will be used for credit, employment or insurance evaluations or other Òlegitimate business needsÓ affecting the individual consumer. It prohibits those who are no credit reporting agencies from disseminating or redistributing credit information. The law does not explicitly address the sharing of transactional, empirical information. This silence has been interpreted by the Office of the Comptroller to mean that the information can be shared freely with third parties. g. Family Education Rights and Privacy Act of 1974 (20 USC ¤1232g) This Act protects the accuracy and confidentiality of student records. h. Federal Trade Commission Act (15 USC ¤41 et seq.)

This Act, which creates the Federal Trade Commission (ÒFTCÓ) establishes among other things consumer fair business practices and gives the FTC jurisdiction and authority to address unfair, deceptive or misleading business practices.

Examine the three branches of government and discuss which can effectuate the most significant impact on regulating significant impact on regulating consumer transactions via social media outlets. The government has three branches: Executive, Legislative, and Judicial. · Executive:

Ruled by the president. The president transfers out federal laws and endorses new ones, leads national defense and foreign policy, and performs ceremonial duties. Authorities include guiding government, commanding the Armed Forces, dealing with international powers, acting as chief law enforcement officer, and rejecting laws. · Legislative:

Ruled by Congress, which includes the House of Representatives and the Senate. The main task of these two bodies is to make the laws. Its powers include passing laws, creating spending bills (House), impeaching officials (Senate), and approving treaties (Senate). · Judicial

Ruled by the Supreme Court. Its authorities include understanding the Constitution, revising laws, and determining cases involving states’ rights.

Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.

Almost all organizations are trying to use social media in order to reach potential customers. However, it’s not so easy as it sounds. A company should have a certain strategy in order to promote itself on social media. Manage My Socials (2013) explains the social media agency: The social media agency actually works for building new bonds and making the existing bonds stronger among the company and its customers or followers. Once the company becomes famous and people get to know about its existence and start trusting it, half of the work of marketing department is done. Therefore, a few starting years are very crucial for any organization from marketing point of view. Once the company becomes renowned by the general public it becomes easier to make them follow.

The area of a social media management encompasses the social media as well as building the online public relationship between the company and its customers stronger and more trustworthy. In addition with the marketing department, the social media agency collaborates with the search, planning, development and customer services departments to fulfill the need and demands of the customers and earning their trust. This also brings about healthy exchange of information within the complete organization of the company. Marketing and communication within the company and outside the company becomes more effective with the involvement of these social media managers.

Thus, the overall productivity and efficiency of the other departments is enhanced and the business also flourishes. The scope of a social media agency has increased many folds these days in the modern business strategies. Some organizations seek the services of these managers for specific duration of time while others hire them permanently. Both approaches are equally beneficial for the business and you should assess which one of them is more suitable for your business. There are some specialized social media management agencies which provide professional and specialized managers to work on a specific project for a specific duration of time.

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Social Media Essay

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Social Media Essay
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  • University/College:
    University of California

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 367

  • Pages: 1

Social Media

As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing.

As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals.

Identify one (1) of the major social media outlets and write a three to four (3-4) page paper in which you:

1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.

2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.

3. Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions.

4. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.

5. Explain whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Support your answer.

6. Use at least three (3) quality references.

Note: Wikipedia and other Websites do not quality as academic resources. Twitter has specific provisions governing business or individual impersonation and name squatting. A well-known lawsuit involving allegations of impersonation on Twitter involved Tony La Russa, Manager of the St. Louis Cardinals Major League baseball team. In May 2009, La Russa sued Twitter for trademark infringement for allowing an impersonator to use La Russa’s name as a Twitter profile name and post offensive “tweets” under the name. The case was eventually settled. Anthony La Russa v. Twitter, Inc., Case Number.

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Social Media Essay
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  • University/College:
    University of California

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 1376

  • Pages: 6

Social Media

Humans were always known for their cultural trend of migrating to what is cool and new. The Internet became a sensation when it first came out in the 60s. However, now sites such as Facebook and YouTube have absorbed that popularity. There are about 250 million active Facebook users, 346 million blog readers, 184 million bloggers, 14 million “tweeters” (Zarrella, 1). These websites are now known as the world of social media. The term social media broken up consists of two words, social & media. Social meaning one’s uncontrollable need for companionship and media is a communication instrument (Dictionary. com).

Therefore it basically means the search for companionship through a communication instruments. The recent rise in the usage and the popularity of the Social media has amended the higher education system, altered the psychological state of its users and redefined marketing and advertisement. Facebook, YouTube and BlogSpot are the more prominent sites in which Americans socially relate. “With over 500 million active users, Facebook provides a virtual reality in cyberspace where users can enact identities for their friends, acquaintances, and a larger passing public” (Noor Al-Deen, 5).

Users create profiles and provide explicit information such birth date, location, and relationship status, forcing one to become deeply attached to one’s accounts. Of the many reasons why members of the society use social media are to accumulate friends and strengthen previous friendships. “According to Facebook, the average user has 130 friends” (Noor Al-Deen, 5). Facebook focuses on making friends and updating statuses and being aware of your virtual friend’s status. Another reason why members of the society use social media is it to engage in self-presentation, make one self-known to the larger world (Noor Al-Deen, 5).

Many have become socially elevated just by posting a video of themselves on Facebook or YouTube. College students are of the top users of social media. “In a recent study college students ‘reported using Facebook 30 minutes throughout the day as apart of their daily routine’”( Noor Al-Deen, 3). College is an environment where one explores his options and decides his future. Therefore many college students refer to sites such as Facebook and Twitter to become truly apart their collegiate community and become socially integrated.

“A study submitted by Heiberger and Harper in 2008 found that 78. 1% of students who spent more than an hour on Facebook participated in at least 1 student organization or more” (Wankel, 4). Therefore there is an evident relativity between social integration and participation in school organization. Social media sites have also enabled freshmen student to enact with their professors and classmates much efficiently instead of having to set appointments and wait for a long time for one to meet one’s professor (Noor al-Deen, 6). Therefore incoming freshmen students should be encouraged to get involve socially both online and offline to increase their chances of growth within the institution they attend.

However, according to Charles Wankel, a professor at St John’s University, extensive usage of sites as such Facebook can cause deficits such as information overload and bypass academic responsibilities. It takes up to much time of the day that it distracts one from his tasks. Social media sites have also altered the psychology of our society. “‘…Television and other popular forms of social media shape our perception of reality’ Sheldon says. ” (Newswise) we base our decisions and thinking on what we encounter during our experiences with those forms of social media.

Children are the most vulnerable to this psychological shift due to the stage of life they are in. Childhood was always known as a stage where children absorb all information presented and merge it into their behavior. So when children are presented with social media sites they are forced to adopt. An article written by Chelsea Clinton and James Steyer says “By the time they’re 2 years old, more than 90% of all American children have an online history. At 5, more than 50% regularly interact with a computer or tablet device, and by 7 or 8, many kids regularly play video games.”

Children are being familiarized with social media by parents and older siblings and cousins and that’s how to they ride this wave early on. As they grow up they are faced with calamities and adversities such as bullying or parental divorce. They then turn to social media sites to express their feelings and search for comfort and empathy. “Rosen says. His research shows people who engage in more Facebook activities more status updates, more photo uploads, more “likes” also display more virtual empathy” (The Huffington pos ). This virtual empathy then reflects on one’s face to face interactions.

Children who are not socially active face to face become more socially confident after using social media. This is due to them sharing and communicating online behind doors, which builds their confidence. “If someone posts he had a difficult day, and you post a comment saying, “Call me if you need anything,” you’ve just displayed virtual empathy” (The Huffington post). However an article claims that” The immediacy of social media platforms, coupled with vulnerable youngsters who are socially inexperienced and not fully developed emotionally, can create a combustible mix.

Kids often self-reveal before they reflect, and millions of kids say and do things they later regret” (Clinton & Steyer, 1). Social media sites have transformed the minds of these children and made them think that these sites are always helpful. “Consumer Reports reported last year that more than 7. 5 million American kids under the age of 13 have joined Facebook, which technically requires users to be 13 years old to open an account” (Clinton & Steyer, 1). This shows the addiction that one’s children could have if one doesn’t set restrictions and provisions.

Lastly, the final aspect in which social media sites had an enormous impact on was marketing and advertising. Businesses recently began to market their products on social media because of the large online social population. So as they receive supporters, these supporters also began to influence others that they virtual met or will meet. It is like a chain reaction of supporters. In recent years many name brand companies have become a part of the social media community.

“Brands such as IBM, Burger King, and have come to own a 100 blogs and claim over 100000 views on YouTube” (Zarrela, 2). Through these blogs and YouTube they communicate with consumers and make sure that the consumer full is convinced with the product. Advertisement is a great part of a business because it is what attracts consumers. “Advertisers don’t have to pay publishers or distributors huge sums of money to embed their messages; now they can make their own interesting content that viewers will flock to (Zarrela, 5). Therefore their spending decrease and profit increase.

The social media is cheap means of marketing for businesses. It costs almost nothing, it’s easy to get started, and it can have an enormous financial impact on your business (Zarrela, 3). In conclusion, social media has become a source of advancement and growth in which one can attain effortlessly. However one must become knowledgeable of what one share and reads. Social media opens doors to who chooses to excel academically by offering different angles on a single topic and aiding him/her on researching about that topic.

It also opens opportunities to become more socially rounded by building confidence behind closed doors and automatically reflecting that in your day to day interactions and relationships. And open doors for businesses to grow and become more popular and productive. Social media cost all most nothing therefore there is no reason why one should take advantage of the golden opportunity that lies ahead of one. However one must not be controlled by the social but one should be in control of it.

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  • University/College:
    University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 1230

  • Pages: 5

Social Media

Suicide takes the lives of nearly 30,000 Americans every year. A person dies by suicide about every 15 minutes in the U.S. An attempt is estimated to be made once every 40 seconds. Many who attempt suicide never seek professional care, and it has generally been found that those who post suicide notes online tend to not receive help. Social media sites such as Facebook and Twitter are known to cause a lot of the suicides. Social media is made up of web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional relationships. Social media are harmful to society because they lead to cyber bullying, cause low self-esteem, have no privacy, and create a lack of true, face-to-face communication among people.

Social media has provided a gateway for bullying to take place online, making it possible to bully someone wherever they are. “I’ve seen too many posts, on several social network sites, in which kids suggest that other kids should go kill themselves.” Kids are being cruel to each other online, saying things like ‘kill yourself’ can really push a person to the edge and they don’t truly realize how their words are affecting others. Kids are thinking that because they are online and hiding behind a screen, that it’s okay to bully and intimidate other kids. “Bullying was around before the Internet, but cyber bullying makes it easier.” Kids choose to bully each other online because to be a real bully, you have to be strong and intimidating; but to cyber bully all you need is a social networking account and a keyboard. Being bullied at school is something you can get away from once you go home, but cyber bullying follows you to the Internet. When kids are constantly tormented, in school and online, it can lead them to feel depressed, have a low self-esteem, develop eating disorders, or even commit suicide.

Social media has been proven to have addictive qualities, which can affect a person’s ability to develop “real” relationships. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. “I don’t enjoy social networking, because I feel it detracts from my “real” relationships… Without a computer, I would be forced to read a book, but social networking almost always presents an excusable distraction.” The more we use social networking, the more things we may be forgetting about basic social skills. “Complexity, acuity, patience, wisdom, intimacy – are things that matter.” People are interacting with each other more through social networking than going out. In a recent study, 54 percent of teens interviewed said they electronically communicate with their friends at least once a day, but only 33 percent said they talked face-to-face with friends each day. Occasionally, the amount of Facebook communication a teen uses affects their ability to interact with people face-to-face. The more time teens spend on social networking sites, it seems to become increasingly difficult for them to pick up facial expressions and tones, such as sarcasm.

On the contrary, some believe that Facebook revolutionized the way people communicate. According to research, spending time on a social network enhances what people think of themselves. A study conducted by researchers at Cornell University showed a psychological benefit to using Facebook, revealing that people get a self-esteem boost just by looking at their Facebook wall. According to researcher Jeffrey Hancock, “Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with out ideal, Facebook can show a positive version of ourselves.” They suggest that the fact that a user can choose what others can view on their profile gives them the ability to put their best face forward, enhancing their self-esteem.

However, their position is incorrect because studies have shown that Facebook may immensely minimize a person’s self-esteem. According to Dr. Harry Brandt, “Facebook is making it easier to spend more time and energy criticizing their own bodies and wishing they looked like someone else.” Facebook offers the perfect opportunity for teens to compare themselves to their friends and acquaintances. “Studies have shown that the more time young women spend on Facebook, the more likely they are to develop an eating disorder.” (Walton). It is also more likely for a young woman to have a low self-esteem if she spends a lot of time with someone who has the perfect body or qualities that they desire for themselves. Both young women and men have said that they compare themselves to others when they are on Facebook viewing photos or status updates.

Opponents to my position would argue that social media, mainly Twitter, is beneficial to communication. According to Bill Keller, “Twitter is a brilliant device – a megaphone for promotion, a seine for information, a helpful organizing tool for everything from dog-lover meet ups to revolutions.” He is suggesting that Twitter is extremely useful in many aspects, such as self-promotions. It is an excellent source of all different varieties of information and can be used to organize events and bring people together. “Twitter’s more fluid and anonymous setup, teens say, gives them more freedom to avoid friends of friends.” Teens find it easy to tweet their feelings and their daily routines to their close circle of friends rather than their hundreds of friends and acquaintances on Facebook.

However, their position is incorrect because there is no privacy on the internet, making it more difficult for some to communicate. “Someone with a public twitter account might, for instance, retweet a post made on a friend’s locked account, allowing anyone to see it.” Even if a person’s account is private and locked, say a friend shares their post, the post is now visible to the friend’s followers along with all of Twitter. According to Ananda Mitra, a professor of communication, “True privacy would literally mean withdrawing from textual communication online or on phones – in essence, using this technology in very limited ways.” Meaning if one wants complete privacy, they would have to nearly erase every social networking account they have, or use it in very limited ways. We have almost no privacy when it comes to social networking. Whether your account is private or public, anyone can easily see your posts and access your pages. There is virtually no privacy on the internet.

The popularity of social networking sites increased rapidly in the last decade. Students have been relying more on the information from these social networking sites, therefore reducing their learning capabilities. When students are studying online, they tend to get distracted by these sites due to boredom, diverting their attention from their schoolwork. The more time they spend on these sites, the less time they spend socializing face-to-face with others. How much time do you spend on social media?

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Social Media Essay
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  • University/College:
    University of Arkansas System

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 1580

  • Pages: 6

Social Media

A few years ago I jumped on the social media bandwagon after being introduced to it by my husband. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am fan of Facebook so I will discuss how it can direct consumers to a better source of purchasing.

A Legally Astute Marketing Manager According to our text a legally astute manger has four components; a set of value-laden attitudes about the importance of law to the firm’s success; a proactive approach to regulation and legal issues; the ability to exercise informed judgment when managing the legal aspects of business; the appropriate use of legal tools and context specific knowledge of the law (Bagley, 2013, p. 11). The legally astute social media marketing manager has to take those components a step further. The legally astute social media marketing manager must embrace social media and its networking power to drive sustainable change in the business world.

In his book, We First: How Brands & Consumers Use Social Media To Build A Better World, Simon Mainwaring shows how brands can leverage social media to build consumer goodwill, loyalty, and profit. One of the components of the legally astute manager stresses the importance of values. The We First value of accountability is what builds trust between institutions and the public and between brands and their consumers. Building trust helps the marketing manager take a proactive approach to regulation and legal issues. Trust is declining daily in today’s economy rapidly.

According to the Edelman Trust Barometer, trust in American companies fell to an all-time low of 36 percent in 2009, but it rose to an unimpressive 54 percent in 2010. Companies must understand that they cannot by trust, but it must be earned and renewed. They can be easily exposed these days through social media if they fail to live up their promises. Goodwill is another component of accountability. Trust makes people want to buy from your company, and goodwill makes them want to recommend your company to others. The last element of accountability is transparency.

Transparency means that individuals and companies must operate with honesty, credibility, and congruency between their words and deed. Transparency helps the manager stay focused on the law and the use of legal tools. It works against backroom deals, hidden agendas, false pretenses, and unethical conduct. All of these values of accountability help the legally astute social media marketing manager mitigate the risks involved in doing business in cyberspace (Mainwaring, 2011, pp. 82-83). Alternative Dispute Resolution

Negotiation, mediation, and arbitration are methods of alternative dispute resolution procedures that can help companies maintain keep a relationship with an opposing party. Negotiation happens when the two opposing parties engage in give-and take to come to an agreement. Negotiation can be seen along different dimensions. It can be concerned for future or desired relationships or it can be seen to address past events that have caused disagreements. Mediation happens when parties agree to a solution with the help of a neutral third party. It is a cheaper alternative to a lawsuit, it costs less, and resolutions are speedy.

Arbitration is the resolution of a dispute by an arbitrator, the neutral third party. It is the most formal alternative dispute resolution, and it is more like a trial. I think that mediation is most effective for resolving issues that arise with consumer who make purchases from businesses that provide links to social media. One reason why I chose mediation is because it is a flexible process, and it allows for different procedures, rules and structures. Mediation is an appropriate option when parties have a desire to settle their dispute, and they want to preserve their relationship.

I think that Facebook would want to continue to grow as it is by the millions so mediation would a beneficial ADR for the company to use. The company’s need for privacy would also be a reason for it to use mediation to resolve any genuine disputes that may come about (Bagley, 2013, p. 67-71). Social Media Across State Lines State governments have general powers, also known as police power. These powers include the powers to protect the health, safety, welfare, and morals of state residents. The Eleventh Amendment immunizes states from lawsuits brought by individuals from another state or nation.

There is a Supremacy Clause that makes federal laws supreme over state laws. The federal government should allow the states to have more control over how transactions that occur across state lines are handled. Managers can pursue change through political action committees and direct lobbying (Bagley, 2013, p. 92). Three Branches of Government There is a separation of powers within the federal government. The judicial branch, (the courts), the executive branch (the President and cabinet departments), and the legislative branch (the Congress) all make up the federal government.

The Constitution provides the judiciary its power through Article I and Article III. Congress has the authority to establish federal courts through Article I and Article III provides the basis for federal courts judicial power. The President’s executive power is defined in Article II. The President has the power to grant reprieves and pardons for offenses against the United States, and he has extensive power over foreign affairs. He can also appoint Justices of the U. S. Supreme Court with the advice and consent of the Senate. He also has the power to approve or disapprove acts of Congress.

The Legislative Branch consists of the House of Representatives and the Senate. They have the power to regulate commerce with foreign nations and among other states, spend to provide for the common defense and general welfare, coin money, establish post offices, levy and collect taxes, issue patents and copyrights, declare war, and raise and support armies. Congress can also make laws as necessary (Bagley, 2013, pp89-91). In m any ways, peaceful change is the ultimate benefit that social media can offer. Social media can reach millions of people with enough leverage to create change without any violence.

Consumers do not have to beat down the doors of an irresponsible company. They can use Facebook to gain its cooperation. It is so important to look at the positive role that technology can play and to see how its uses will be increasingly oriented toward meaningful ends. The tools of social media are allowing consumers to shop more consciously.

Dozens of websites help weed out wasteful or poorly made products. It is easier to get information about companies that are exposed for having unhealthy, unsustainable, or unethical practices (Mainwaring, 2011, pp. 59-160). Campaigns on Facebook work well because its viral communications tools enable large numbers to become aware of an issue and join together quickly. Facebook has been called digital democracy. Jared Cohen, a former student of Condoleeza Rice said, “Facebook is one of the most organic tools for democracy promotion the world has ever seen. ” As Facebook began to grow globally, it was also being discussed in the White House Situation Room, where President Bush and his National Security Council staff gathered during crises.

Because President Obama mastered digital tools in 2008, it was called the “Facebook election” (Kirkpatrick, 2010. p. 290). Even though the President is known for his use of social media, mainly Facebook, I think that the legislative branch can effectuate the most significant impact on regulating consumer transactions via social media outlets. One of the powers that it has is to regulate commerce with the foreign nations and the states. Because consumer transactions are an element of commerce, I would say that this branch would have the greatest impact.

The legislative branch also has another important power that could benefit social media, and that is its ability to make laws as necessary (Bagley, 2013, p. 91). Agency Relationships Agency is considered an important legal relationship in today’s business world. Corporations could not function without the law of agency. Facebook introduced engagement ads as a form of advertisement. In its first year engagement ads generated close to a hundred million dollars of revenue. Facebook charges at least $5 per thousand views for those ads. Facebook gives advertisers more targeting options than most websites.

Facebook is an awesome marketing tool for many businesses. For a well-known company like McDonald’s the number of mentions on the site is in the millions. Facebook is an agent for many businesses as well. Mazda asked its fans on Facebook to help it design a car for 2018. They received contributions from all over the world. Some consumer-oriented companies now put less emphasis on their website and more on their Facebook page. The relationship between people and companies will continue to evolve rapidly on Facebook and yield some startling developments. It is the perfect platform for building customer loyalty (Kirkpatrick, 2010, pp. 263-265)

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  • University/College:
    University of Arkansas System

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 2188

  • Pages: 9

Social Media

What is social media? To many, social media is a tool to communicate with friends, or even friends of friends in a neutral environment talking about any topic, events or news freely (Lipscomb 2010). Social media today, not only serve as a tool for individual to communicate, it also became a platform for companies or individuals to capitalize on it to drive monetary income from it. Social media are platforms that can enable free communication and sharing of information online (Elmore March 2010).

Few of the social media platforms are, Facebook, Twitter, LinkedIn, Youtube, Blogs or even web forums that can be used to share information, opinions online. Social media today are very powerful tool to an individual, company, and even a country. Facebook, being the number one top traffic social media site, is tracking around one trillion page views per month globally (Double Click Ad Planner by Google 2011), and tracking 615 million page views per month in Singapore (comScore, Inc 2013). With a total of 2. million unique visitors, it is reaching out to 65% of Singapore’s internet population and hence, if done correctly, social media platforms can be an empowering tool to enhance a small business network’s knowledge sharing, build social capital, support innovation and aid in problem solving and drive more earnings and income. Social media platforms like LinkedIn, are moving towards more than a social media platform. Employers are using more social media tools like LinkedIn to look for potential jobseekers.

LinkedIn is a more corporate social media platform, showing not only profiles and hobbies, but also previous job experience and endorsements from peers and colleagues. Job portals like JobStreet are facing more and more competition from social media as job portals normally only shows the jobseeker’s resume and pass employments. LinkedIn shows the employer the social side of the jobseeker, personal skills they have, and positive endorsements from people. Improving Knowledge Sharing Knowledge is more than just information, it is compile of both know-how (tacit knowledge) and know-why (explicit knowledge).

In today knowledge-based economy, knowledge has been defined to be one of the key assets for organizations to sustain and success (Jashapara 2011). In our society today, more people are sharing knowledge and information on social media platform more than talking face to face. News reports, articles, along with personal opinions can be easily shared through social media platforms. Knowledge sharing becomes easier and faster with the help of social media. It is essential to understand how knowledge is gained and the methods of how an individual learn.

Social learning theory proposes that individual learning happens when individuals are interacting with cognitive, behavioral and environmental factors; primarily with other individuals (Jashapara 2011). Due to the engaging interaction and heavy usage of social media, it can be a great avenue to encourage knowledge creation and sharing. As a study done by Neilson Inc, it encourages employees to share knowledge using social media platforms to better cultivate knowledge sharing (Dina Adamovic 2012).

Social media not only aid in knowledge sharing in within the organization, It can be also used to educate its business partners (Evolution1 Utilizes Social Media to Share Knowledge 2012). By using social media, Evolution1 can greatly reduce the actually human labour that is needed in support and educational roles. This has let Evolution1 to remain competitive in our fast pace economy today. Building Social Capital The concept of social capital and human capital is both closely related, they arrive from the valuable assets of an organization, which are the resources that employees acquire (Jashapara 2011).

There are intrinsically three dimension to social capital: – Structural dimension showing the linkages and connections between factors such as density and hierarchy of networks; – Relational dimension that provides the history of interactions between individuals resulting in certain level of trust, norms and expectations; – Cognitive dimension that leads to shared meanings, interpretations, mental models and alignment of views. With the help of social media, social capital of the organization can be build up in a faster and easier way.

Having to develop better relationships with clients, partners, and also within their employees. It is mentioned that knowledge has been an important factor for an organization’s sustainability and success, therefore essential to develop a knowledge-sharing culture especially with small medium companies. Social media which has been a platform to communicate in our daily life is a fast and easy way to communicate as ideas can be shared and strategic plans can be discussed with a faster response time and even on the go.

The online marketing campaign from Ngee Ann Polytechnic has demonstrated how social media applications can be used as communication mediums for idea sharing. The online marketing campaign Ngee Ann Polytechnic uses, “Tweet about your favorite Ngee Ann Poly Courses”, is using an online advertisement to feature this display banner. On the banner, viewers can tweet real time and the tweets will show up on the banner stating your choice of course.

The campaign was a success, driving more than twenty-three million viewers to the ad banner, it also drives more than fifteen thousand viewers to engage and tweet on their twitter page (SG 2012). With the support from the case of Ngee Ann Polytechnic utilizing social media as an idea sharing medium, it has encouraged intensive consumer engagement which in turns achieved premium brand awareness where it can be a competitive advantage over it competitors. In addition, it has achieved in transiting into a successful knowledge-based organization with integrating social media as a communication tool.

Innovation For an organization, innovation is very essential, the creation and fostering of new and better ideas keeps an organization to stay ahead of its competitors. Having knowledge workers to constantly having innovative knowledge is an important aspect of an organization’s knowledge management strategy (Jashapara 2011). In today’s fast paced, ever-changing environment, organization is facing the need to constantly innovate new and better ideas. Using social media as a tool, organization can collate and compile innovative ideas from its employees, partners, and even direct consumers.

In this manner, organization can better understand what its product is lacking of and what improvements can it make. Aid Problem Solving Social media is being built in a way that it is meant for fast and speedy response. Using social media as a platform, organization will be able to provide real-time response and will have significant impact on problem solving as knowledge can be transmitted faster. Furthermore, an open social network will improves communication level within the organization internally and also externally with its vendors and consumers (Murray 2012).

In 2010, Grocer Supervalu realize that it has grown to a big company perating in 44 states with 135,000 employees and 10 distinct store brands from Albertsons to Jewel-Osco to Shaw’s, it had good people with plenty of ideas but no way to share them. Hence, a sprawling, disconnected workforce was hurting business. But Grocer has soon to adopt an internal social media tools in hopes of fostering cooperation and collaboration amongst its employees across the country.

In return, Grocer implementation of social media to solve its disconnected workforce saw a increase in sales figures (Ferris 2012). Benefits There is a huge spectrum of benefits for using social media, it is free marketing for your company, for instance you can place your marketing promotions and products on your Facebook page, have constant updates on events on your Twitter account, look for potential employees on Linkedin with their pass work experience for free and most of all its free and you can build on your company’s branding and awareness through it (Culley 2011).

As mentioned earlier, the extensive reach of social media to our population is really big (comScore, Inc 2013), and also it is also very measurable comparing to traditional media like television, radio or out of home media in terms of awareness, consideration, favorability and purchase intend (Feather 2010). Hence fore, companies are moving towards social media then traditional media due to its free, fast and measurable. Risks With much benefit of social media in hand, it is surely good to introduce social media to any organization way of knowledge sharing and also marketing strategies.

However, there are also several risks that come with the technology that organisations need to be cautious of. Risks like identity frauds, viruses, potential risk of negative remarks and information leakage. Companies that use social media are easily exposed to them (Esola 2010). The risk of identity fraud will pose a great threat to the organization as you are not aware if the receiver that you are sharing information with is the actual person when communicating over social media. For example that the receiver is impersonating the actual person, important information of the organization may be leaked to them.

It is therefore a must for organization to establish and manages policies on the type of information can be addressed when using social media. In addition, when sharing information with social media, the organization may employ methods such as providing details for verification purposes. Potential risks of negative remarks and comments will also be another key factor organizations should take note of. Because of social media, a negative remark will go viral overnight and tarnish the company’s reputation. Just like the recent saga of Miss Amy Cheong, she casually tweet on her twitter account on how weddings of a particular is being carry out.

Soon, her comment went viral and the next day her service with NTUC as an Assistant Director in the partnership alliance section (Holdings 2012). Paid, Owned, Earned Media Social media can be further segmented into Paid, Owned, and Earned media. Due to the current marketing trend of using social media to improve knowledge sharing, build social capital, create innovation and aid in problem solving, social media have evolve into these three segments (Silk 2012). Paid media means good, old-fashioned advertising, the buying of airtime or space on someone else’s TV channel, website, printed page, supermarket shelf or out of home bus shelter.

Owned media on the other hand is personal or corporate websites, blogs, that showcases the individual’s or company’s profile and information. Earn media are websites or even blogs, Facebook pages that necessary work to earn coverage of their issue or battle are the ones who will get their story out to the public (Sunshine 2011). Over the years, the media landscape has been ever changing, altering the way how organizations and individuals share knowledge and market themselves.

Owned media can be easily shifted to earned media when it is being effectively managed. Earned media also provide another avenue of income to the organization and also benefits the organization in better measuring of popularity, awareness, consideration and favorability of the organization. Conclusion In conclusion, social media has a lot of beneficial aspects which organization can used to share knowledge, build social capital, foster innovation, aid in problem solving and the best will be to be used as a sustainable competitive advantage over competitors.

Using social media to better communication amongst employees, it can bring individual employees closer and better facilitate cooperation and collaboration, leading to more effective knowledge sharing and generating of innovative ideas that is beneficial to the organization. Having a knowledge organization with intangible assets will be one of the key aspects to maintain successful in our current fast paced and ever-changing environment. With all the infinite benefits that social media can bring to the organization, it also comes along with great risks and threats that cannot be overlook.

Viruses and malwares in our computer systems can greatly affect the day to day operations of the organization and the information that is being processed. Furthermore with the risk of consumers or employees using social media to create negative publicity for the organization, it is sure that organization needs to be cautious in handling social media as a tool. For small to medium companies that will like to integrate social media into their whole organization structure, it is the upmost important task to establish policies and develop strategy plans to efficiently manage the risks and threats that the organization may be exposed to.

Planning ahead and risk forecast is needed to be done in order to gain more benefits from the implementation of social media. Effective marketing opportunities can also be gain from social media when used correctly. Using social media as an owned and earned media, organization not only can capitalize on business relations development, but can also aid in generating another avenue of income for the organization.

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Social Media Essay

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Social Media Essay
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  • University/College:
    University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 712

  • Pages: 3

Social Media

Even though what credibility issues can arise from information found on the internet, advantages and disadvantages of social media because advantages and disadvantages of obtaining information though social media and how might these advantages and disadvantages alter how a person might use social media.

Advantages And Disadvantages Of Social Media

Some advantages of social media are that it is a unlimited ways of keeping up with what is going on in today culture. For example a person can be living under a rock all there life and stay on the internet and can know what is going on in the world though social media, weather it is the latest music, movies, clothing trend, news etc. Though social media a person can have a best friend that they never even met before. Social networking can provide opportunities for new relationships as well as strengthening existing relationships whether your friends are close to home or across the world. It is good to have positive relationships through various ways that include the internet.

Some disadvantages of social media can stem from anything like cyber bulling, child predators, false information about something or someone. Although that internet can be very positive it can also be very negative. For example I remember back in about 2007 in my home town of Baltimore Md. there was a big thing all over the news about a man that was called The Myspace Killer. This man met a woman over a social media network and got the woman to meet him and end up killing her and leaving her on the side of the road. So again I say the social media can also be very dangerous. To all the parents out there please know what your kids are doing or into when they are on the internet.

Advantages And Disadvantages Of Obtaining Information

Some advantages of easily obtaining information on the internet is that, anything a person needs to know is just a click away. In other words if there is anything a person needs to know about anything all the person has to do is type it in the computer and everything about that subject will come up. Some disadvantages of easily obtaining information on the internet is just what it is easy. In other words it is a disadvantage to be able to just type a subject in the computer and get the answer for anything. That word make it to easy for a student needing to really learn something, the internet is doing everything for that person. I feel like that is a big disadvantage for the up and coming youth of today, things are to easily obtainable.

Knowing these advantages and disadvantages might alter a person using the social media by making that person more cautious on what actions that person is taking while using the internet and also if that person have kids it would make that parent more cautious about what there kids are learning and seeing on the internet. An example of a creditable issue that can arise from information found on the internet is that approximately 104 million American adults have access to the internet. Of these, there are slightly more females(51%) on the internet than males(49%), of both high and low socioeconomic status (Matthew S. Eastin, School of Journalism, Ohio State University).

Conclusion

In conclusion while what credibility issues can arise from information found on the internet there are many advantages and disadvantages of social media. This paper just touched on some of them.

References
Stephen, Andrew T.; Galak, Jeff. Journal of Marketing Research (JMR). Oct2012, Vol. 49 Issue 5, p624-639. 16p. 7 Charts, 2 Graphs. Agnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv; Singh, Ramendra. Journal of Personal Selling & Sales Management. Summer2012, Vol. 32 Issue 2, p333-348. 16p. 1 Diagram, 1 Chart Andzulis, James “Mick”; Panagopoulos, Nikolaos G.; Rapp, Adam. Journal of Personal Selling & Sales
Management. Summer2012, Vol. 32 Issue 2, p305-316. 12p. 1 Diagram, 1 Chart.

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  • University/College:
    University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 871

  • Pages: 3

Social media

Social media is being integrated in our everyday lives at a rapid pace. Twitter, Facebook, and Myspace have become a channel for social interaction, personal identification and network building among society. A student’s life would be unthinkable without Facebook and small to medium businesses for example food trucks would suffer without the enormity of audience volume of social media. These companies have evolved people’s lives and business in successful ways, the question remains to ask on how these companies are to remain profitable from individuals using their services.

As Facebook remains to be the top social media portal, the company has many obstacles to overcome when it comes to ethical issues regarding security and privacy. Facebook has essentially become a personal identification database. This is very disconcerting as personal information can easily be accessed or recognized using Facebook. In the past, the company has faced protest and government action as it has practiced unfair and deceptive business research practices. The unethical research behavior issue at hand has to do with privacy concerns with its users.

The problem involved has to do with users being unaware on how Facebook manages its personal information. The company conducted deceptive practices by not warning user’s that certain personal information was made public record, which was set to be private by the user. In other results, Facebook, which has almost a billion users worldwide, had allowed advertisers to glean personally identifiable information when a Facebook user clicked on an advertisement on his or her Facebook page. The injured party in facebook’s security and privacy breach is the user.

The user has personal information that is only intended for his or her private forum. The user should be notified if any personal information is being viewed in a public forum. Also advertiser should not have the capabilities of tracking user information even though the user clicks on advertisements belonging to the company. As a result, the ability to track someone should be off limits. Social media has become a portal for personal information and can be viewed as a spy machine. This in turn could have reckless affects against the user and consumer.

The unethical behavior has affected the organization, individual, and society in a spectrum of events. The organization or Facebook was investigated by the Federal Trade commission and was given a settlement that could result in fines. The government did not find that Facebook intentionally broke the law but must respect the privacy wishes of its users and must adhere to privacy audits the next 20 years. However, within the organization, Facebook potentially could have lost users and faced protest from society for certain products that were resulting in privacy and security concerns.

In a report of 23 internet service companies, the watchdog organization Privacy international charged Facebook with severe privacy flaws and put it in the second lowest category for “substantial and comprehensive privacy threats” (“A race to the bottom”, 2007) As an individual, the company’s unethical behavior is disconcerting and should be more thoroughly recognized when using the Facebook’s service. Potentially the information viewed and received can report a lot of about people’s behavior and actions that could lead to further investigation.

In a rather benign example, a police officer resorted to searching Facebook after witnessing a case of public urination outside a fraternity house at University of Illinois. Once on Facebook, the officer found the man he was looking for and cited the individual a $145. 00 ticket for public urination. (Dawson, 2007) Additionally, the Patriot Act allows state agencies to bypass privacy settings on Facebook in order to look up potential employees. (NACE spotlight online, 2006) The unethical behavior by Facebook has given society a reason to be concerned about the personal information that they may deem as irravalent data.

Facebook or the internet for that matter is a spy machine that collects data and can be viewed to the public for research. As technology evolves, a new wave of computer hacking tools will develop using personal information from social media portals. In a experiment by Missouri student Charlie Rosenbury, who wrote a computer program that enable him to invite 250,000 people to be his friend and 30 percent added him to be his friend. (Jump, 2005) Simarily, the IT firm Sophos set up a fake profile to data mine “friends” for the purpose of identity theft.

They found that out of 200 contacted people, 41 percent revealed personal information by either responding to the contact or immediately befriending the fake persona. (Sophos Facebook ID, 2007) The unethical behavior could be avoided or resolved by having safer business practices. Facebook is attempting to profit by large margins from its users for advertisement. The company has at present a billion users that could dangle to advertisers for the benefit of profiting in large scales. Facebook has not found a model to ethically keep users information private and maximize on the personal information of its users.

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  • University/College:
    University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 950

  • Pages: 4

Social media

The power of Web 2. 0 was a turning point for internet. It enabled formerly linear information traffic to become multifaceted and multidirectional. In the process, it also allowed information to be more substantial and concentrated. Thus, knowledge and intelligence became readily accessible to anyone and the readily available information is richer and more substantial to the users. However, there are several points of contention with Web 2. 0. The very definition of the word is a concern. Those who are willing and able to define it came up with a definition too long and complicated o be understood in its entirety.

Those who perceived the definitions got lost in the way, while some easily gave up. Without the concise definition for the jargon it will remain difficult to comprehend what it embodies. Secondly, the entertainment industry may feel threatened by this new open media where everyone is instantly getting their ten seconds of fame. Web 2. 0 is taking away the difficult stage of getting screened to become a talent. In fact, it only opens the media more. It embraces performers, regardless if they have talent or if they are simply funny.

Privacy is also put into question. Because Web 2.0 entails sharing of information, there is the great chance for information to be accessed despite security measures. Sources agreed that the privacy issues are not exclusive to social websites such as Multiply, Friendster, Facebook, and others of its kind. Even legitimate websites with educational and professional content can fall prey to intrusion. It is also alarming that not all users are very concerned, or careful. Yet given these disadvantages, it should be noted that Web 2. 0 has its advantages too. It enriched publicly available information, creating a massive information framework with data coming from different sources.

It also expedited and added quality to editing this available information, because visitors are also users and are able to add or edit information and serve comments and suggestions instantly. Web 2. 0 revolutionized the web and its users and will undoubtedly continue doing so until it develops to something larger. To make this complicated term easier to understand, it is worth noting that Web 2. 0 has several characteristics. On top of all those, one stands through. Web 2. 0 is all about collective intelligence that happens spontaneously and continuously.

It is seen in Wikipedia, Blogger, Multiply, and many other networking and enterprise websites. It is seen in Linux’s and Microsoft’s forums, and many other companies who have embraced the power of the consumers. The advantages outdid the disadvantages, and the benefits of the process proved it recommendable for the use of every netizen who needs and uses information. Recommendations To ensure that Web 2. 0 gives more of its benefits than the disadvantages, the users will have to play a crucial role in controlling it. First, the issue of complicatedness should no longer be a problem.

The topic of definition is continually being discussed. The jargons used to define Web 2. 0 four or three years ago were now translated into layman-friendly terms. Thus, with a little research, one can get the concise meaning of the word and be able to understand it. The openness of the media should also be regarded as a positive development. Entertainment movers should take it as an opportunity to find hidden talent with less expense and effort. Looking at the situation, Web 2. 0 provides an avenue for creators to meet investors—talents to find promoters, writers to find publishers, and many more similar pairs.

In turn, people who have become popular in their respective industries should not feel threatened. Instead, they can opt to provide help for aspirants, or simply serve as inspiration. On the other hand, online performers should note that what they post publicly on the internet becomes available worldwide. In fact, even if one chooses to post something for the consumption of a selected few audiences, there is still a way for intruders to get their hands on these information. Privacy practices should be observed properly and with strict attention.

Awareness and monitoring are additional practices that will help alleviate security concerns in the use of social media. Lastly, it is recommended that social websites and Web 2. 0 media organizers maintain monitoring and proofreading of the content being posted in their websites. It should be noted that because Web 2. 0 is an open media, this opens people to the opportunity to put up inappropriate content. Regular checks on posted content and appropriate editing and tagging will help lessen these problems on inappropriate content, which can greatly affect the services of the website and the image of the company behind it.

The Web 2. 0 may be a complicated thing, but it should be accepted that it is something that is readily happening today. It is the new internet, the greatest things that has happened to the web so far. While many businesses are still unsure about plunging into the Web 2. 0 trend for their enterprises, it has gone big on an individual level. Having a blog or being a member of a social networking site or contributing to a forum or an online encyclopedia is no longer surprising. In fact, it has become a way of life for most.

This proves that Web 2. 0 is more than just hype. It is business, education, and life for its current users and those to come.

References

Advantages and disadvantages of social media and Web 2. 0. 2008. Retrieved May 8, 2008, from http://compassioninpolitics. wordpress. com/2008/02/01/advantages-and-disadvantages-of-social-media/ Anderson, P. 2007. What is Web 2. 0: Ideas, technologies, and implications for education. Retrieved May 8, 2008, from http://www. jisc. ac. uk/media/documents/techwatch/tsw0701b. pdf

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  • University/College:
    University of California

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 1088

  • Pages: 4

Social Media

Social Media Negative Effects

Social media plays a socialegative impacts of social media has drastically changed since it was introduced in 1979 when Usenet systems were first conceived by Tom Truscott and Jim Ellis, and even since Mark Zuckerberg created “Facebook” in 2004. Impact of social media on society sites such as Twitter, Instagram, Tumblr and Omegle expose today’s adolescence to things they shouldn’t be seeing, and it is as easy as logging in. The following paragraphs will talk about the three main the negative effects of social media plays on youth today. These are; one, continuously putting users of Social Media, (and even the internet), in danger, two, damaging face to face socializing skills, and three, exposing our youth to explicit materials.

Negative Effects of Social Media on Society

Firstly, Social media poses many threats in today’s society. It is accessible from any Computer, Phone, Tablet or IPod with an internet connection. This means that it is easier for children as young as 8 or 9 to connect to a social media site. This in turn exposes them to nudity, swearing and the worst of all; pedophiles and rapists. Rheana Murray of New York Daily News stated that a whopping one in ten profiles online are fake (May 2013). This means that at least 10% or more of a child’s friends on Facebook could be phony. The Carly Ryan incident in 2006 proves that the internet is a very dangerous platform for children, teenagers and even adults to be using. Unfortunately, fake profiles are not just used for using fake aliases. Even if someone has only, say 10 friends on a social media site, and know that all of these are authentic, there are still ways for hackers to access your information; such as your location, photos or even bank details. Bullying is also a huge danger to youth on the internet. Back before Social Networking was created, bullying stopped when school stopped. Now, a child being bullied is also faced with bullying in the confinement of their own home. Bullying on social media effects on society has become one of the top three reasons for teen suicide, with a further two teens saying that they had attempted suicide as a result of cyber bullying. The main problem here is that only one in ten will inform a teacher or parent of this. Social Media faces today’s youth with countless dangers, it should be used carefully and decisively.

Read more: Essay About Positive and Negative Effects of Social Media

Secondly, social media today is damaging the minds of our youth by suppressing their physical socializing skills. Because most of the time teenagers communicate via text and Facebook instead of writing a letter or picking up the phone, they are subconsciously harming the part of the brain that allows them to have meaningful conversations face to face. It worsens for the generation that were born from 2005 on, as this means social media is all they grew up with. Even for teenagers in high school, social media still played a major part in their influential maturing years that the early years when social media wasn’t known, don’t count towards anything. For instance, studies show that 3 in 5 students are abbreviating their words to acronyms without even realizing (Jasmine Fowlkes 2010).

It is also seen that youth today do not have anything else to talk about other than what they “saw on Facebook last night” or “guess who is dating who”. This is a perfect example of what is happening to their socializing skills. Teens are unable to hold a decent conversation without mentioning something they saw on social media on the weekend or night before. This is going to severely damage their interviewing abilities when they want to apply for a job, or when they want to be able to stay in a relationship. It is important that people pay attention to how much they are relying on social media to communicate, and to limit themselves so they do not lose their ability to physically socialize altogether. Lastly, Social media plays a negative role on today’s society by exposing them to explicit material that should not be obtainable to today’s youth. Many sites have age restrictions, but it’s not a challenge for young children to say they were born ten years earlier on a social media account – the desire to explore the internet will drive them to this. Children still in the 3rd grade can have access to anything they desire, and most of the time will not understand what they are looking at but will always remember the basics. This leads to them asking their parents or other young friends what it means. Which leads to more unauthorized “research”. Most children at the age of five know what the the basics of sex are, and even more due to the ever expanding social network. When young children are on sites like Omegle (A video chat site where users are connected with another random user from around the globe, which are mostly naked men) they are oblivious to the negatives of social media effects that these images are doing to them. They are also exposed to rude and vulgar words which they then pick up and use as a force of habit in their everyday life. These children unfortunately are as young as six or seven. The internet needs to start using effective filters to stop this explicit material from poisoning the the minds of our future generation, and start paying more attention.

In conclusion, social media plays a negative role on today’s society by continuously putting users of social media in danger, limiting face to face socializing skills, and exposing our society to explicit materials. Bad things about social media need to change. There needs to be more restrictions blocking access to inappropriate sites, and security needs to drastically tighten on this essay on social media profiles, or the future generation that will be running the world will incapable of doing the job correctly. –Which effects everybody, and the generations to come.

Works Cited

  1. Dewing, Michael. Social Media. Ottawa, Library of Parliament, 2010.
  2. “The Social Capital of Locative Social Media.” Locative Social Media.
  3. “Social Media.” Wikipedia, Wikimedia Foundation, en.wikipedia.org/wiki/Social_media.
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Social Media Essay

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Social Media Essay
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  • University/College:
    University of California

  • Type of paper: Thesis/Dissertation Chapter

  • Words: 463

  • Pages: 2

Social Media

Social media today is one of the most advanced platforms for companies to market their product instantaneously and to a large audience with just a click of a button. With the current technological boon the world is undergoing, social media has definitely taken the front seat and helped an array of organisations from different fields to become some of the world’s leading profitable organisations. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites such as Facebook, twitter, instagram etc. as a marketing tool to advertise and market their products to the general public. This essay will focus on the different uses that social media websites have to cater to marketing with reference to a multinational, e-business company called amazon. Since the internet is such a large market with a colossal number of social networking sites, it is important for organisations to plan before they venture into a marketing campaign on what exactly they need to achieve..

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Amazon has now dominated the world of e commerce and online retailing with an immense competitive advantage by engaging customer satisfaction and planning a genuine marketing strategy. A large proportion of amazon’s marketing is on social media websites which is an appropriate place to find a large target audience to its website. Some of the companies’ key motives and strategy on social media marketing are discussed below. Firstly, amazon has established a clear cut goal of marketing online to increase brand awareness by promoting and advertising with sales offer to its target group on social networking arenas. Secondly the company has figured on what types of social media platforms they need to market their website on. Some of its primary marketing campaign takes place on sites such as Facebook, YouTube, twitter and Instagram, which are largely driven and operated by a young population who are more likely to shop online.

Also its has engulfed and adapted strategies such as engage potential customers, prioritize the brand, measure the outcome, listen to feedback and control and develop its image. Social media has gained so much attention today, with a large population hooked onto social networking sites. This has given a massive opportunity for entities to market their products on these sites to a large audience with sometimes at no cost to post online. amazon is a pioneer in social media marketing with its active involvement in advertising and promoting its business online. from directly emailing existing customers about sale offers to posting about its products on their facebook fanpage, it definitely has a large and active social media marketing involvement.

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