University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Nike’s Marketing Model
•Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing.
•The company has designed its pricing structure in a way to make it competitive to other shoe sellers.
•The price of the products is variable depending on the type and the size for example a comfortable and good pair of shoes would cost